Walmart Fights Kindle with Kobo

Launching a partnership announced earlier this year, Walmart and e-book retailer Rakuten Kobo detailed plans to offer an array of e-book content, reading services and devices via Walmart stores and cobranded iOS and Android apps.

The new service, Walmart eBooks by Rakuten Kobo, launches today and will deliver a newly organized digital books and services catalog to Walmart consumers based on Kobo’s e-book inventory of about six million e-book titles.

The e-book retailing partnership will also feature a monthly audiobook subscription service for $9.99 a month (for access to one audiobook per month); digital book cards (with download codes) for more than 40 titles will go on sale at 3,500 Walmart stores; and Kobo tablets and digital e-readers will go on sale in about 1,000 Walmart stores,.

Read More at Publishers Weekly

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